"This book fills a gap in the flood of new publications on China. Based on solid empirical research it blends 500 years of carefully collected business experience in China with a wide range of advices and useful tips for anyone struggling with the challenges of developing business in China. Fernandez and Underwood have produced, again, a mine of timely knowledge and insights, packaged in an easy way for anyone keen to succeed on a bumpy road.

Enjoy a more relaxed end of the year, the festive days and my wishes for a great 2009, with another book with Laurie. Both of you have now an excellent recipe.

Henri-Claude

Henri-Claude de BETTIGNIES
The Aviva Chair Emeritus Professor of Leadership and Responsibility
INSEAD
Fontainebleau